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by Simon Sinek
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The book introduces the distinction between finite and infinite games: finite games have known players, fixed rules and defined endings, while infinite games have changing players, no fixed rules and the objective is to continue play. Sinek argues that many leaders and organizations mistakenly operate with a finite mindset, and shifting to an infinite mindset produces more resilient, ethical and sustainable organizations.
The chapter reframes leadership and strategy as long-term activities, framing contemporary business challenges as problems best addressed by an infinite mindset. This is relevant for organizations seeking sustainability over quarterly wins.
Begin reframing goals from winning to enduring by prioritizing long-term purpose over short
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by Simon Sinek
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