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by Clayton M. Christensen
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This chapter introduces the concept of disruptive innovation and explains how established companies can fail despite doing everything right. It discusses the challenges of recognizing disruptive technologies and the reasons why successful firms often overlook them.
The chapter sets the stage for understanding the paradox of success and failure in business. It highlights the importance of recognizing disruptive technologies to maintain competitive advantage.
Stay alert to emerging technologies that may disrupt your industry.
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by Clayton M. Christensen
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