Build a Customer Acquisition Engine
Design a repeatable acquisition system instead of relying on one-off bursts of attention or random channels.
Best fit for startup founders, growth marketers, and solo operators..
What you will work on
Select one traction channel, one test, and one success metric you can review within two weeks.
Start free trialYour goal
Completion time
Skills you will build
Topics in this plan
Recommended reading order
Traction
Gabriel Weinberg and Justin Mares
Starts with a practical map of traction channels and testing logic.
Hooked
Nir Eyal with Ryan Hoover
Adds a retention and product-behavior layer so acquisition compounds.
The Diary of a CEO
Steven Bartlett
Adds founder-style pattern recognition around visibility, growth, and execution.
Check your progress
After each book, write its main idea in your own words.
Answer a recall question without looking at your notes.
Try the application checkpoint and record what happened.
Application checkpoint
Select one traction channel, one test, and one success metric you can review within two weeks.
Review schedule
Day 1: write or answer one recall prompt immediately after the book.
Day 3: revisit the main idea and explain it without looking.
Day 7: review the summary and one action you can apply now.
Day 14: reconnect the book to a live project, decision, or conversation.
Day 30: keep only the ideas still proving useful.
Available publicly
The complete reading order and application checkpoint on this page.
Public book summaries and free reading tools.
A suggested review schedule you can copy into your calendar.
Follow the reading order at your own pace. The application checkpoint is a suggested exercise.
With a trial or subscription
Generate new study material and use summary quizzes.
Listen to available audio summaries and download PDFs.
Keep saved books in your account library.
Flashcards, review dates, and study insights remain in this browser; they do not sync across devices.
See the pricing page for current plans and trial terms.
Related tools
Completion reward
Completing this path should unlock a visible reward, a stronger sense of progress, and the next-best reading path.
Growth Engine Builder badge
Pair the badge with a short completion summary and a recommended next path.
Related learning paths
Founders
Find Product-Market Fit and Positioning
Refine what makes your product matter, who it is for, and why the market should care now.
Founders
Validate a Startup Idea Before You Build
Pressure-test a startup idea before spending too much time building the wrong thing.
Marketing
Build Founder-Led Content and Authority
Turn expertise and lived experience into a clearer public voice that earns attention and trust.
Use one real path before paying for a larger reading system.
The strongest test for a learning path is whether it helps you make a better decision, finish stronger work, or remember more later without adding much friction.
Get practical reading-retention notes, learning-path ideas, and workflow updates without generic productivity fluff.