💎 Bernard Arnault, the chairman and CEO of LVMH, is recognized as one of the most successful business leaders in the luxury goods industry. His vision, attention to detail, and ability to build iconic brands have made him a global powerhouse. Beyond business, Arnault is known for his love of culture, art, and literature — all of which have influenced his approach to leadership, design, and creativity.
Here are 10 books Bernard Arnault recommends — and why they matter for entrepreneurs, creatives, and business leaders.
1. The Fountainhead by Ayn Rand
Arnault admires this novel for its celebration of creativity, independence, and the pursuit of excellence. The themes of visionary thinking and uncompromising standards resonate deeply with his philosophy in building LVMH’s brands.
2. Atlas Shrugged by Ayn Rand
A complement to The Fountainhead, this book emphasizes innovation, entrepreneurship, and the power of individuals to shape the world. Arnault appreciates its message about leadership and self-reliance in business.
3. The Innovators by Walter Isaacson
This book traces the history of technology and creativity. Arnault values it for insights into how collaboration, vision, and persistence drive transformative innovations — lessons applicable beyond tech, even in luxury brand management.
4. The Art of War by Sun Tzu
A classic on strategy, competition, and timing. Arnault often draws inspiration from its lessons in positioning, decision-making, and anticipating market shifts — crucial for navigating the global luxury market.
5. Napoleon: A Life by Andrew Roberts
Arnault admires historical leaders who combined vision with audacity. This biography highlights bold leadership and calculated risk-taking, qualities he applies in growing LVMH and acquiring iconic brands.
6. The Remains of the Day by Kazuo Ishiguro
This novel’s themes of duty, reflection, and attention to detail resonate with Arnault’s focus on craftsmanship, aesthetics, and excellence in all aspects of luxury brand management.
7. Benjamin Franklin: An American Life by Walter Isaacson
Arnault finds inspiration in Franklin’s blend of creativity, entrepreneurship, and strategic thinking — qualities essential to building a global empire while fostering innovation.
8. Good to Great by Jim Collins
A practical guide to creating enduring organizations. Arnault appreciates its lessons on disciplined culture, long-term thinking, and the principles that separate exceptional companies from the rest.
9. The Prince by Niccolò Machiavelli
Arnault recommends this book for its insights into leadership, strategy, and navigating complex power dynamics — skills essential for managing a global conglomerate like LVMH.
10. Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz
This book illustrates the balance between growth, brand integrity, and customer experience. Arnault draws parallels in maintaining LVMH’s luxury brand ethos while expanding globally.
Final Thoughts
Bernard Arnault’s reading list reflects his focus on creativity, strategic thinking, and leadership in business and culture. From Ayn Rand’s novels to strategic classics like The Art of War, these books provide insights into innovation, audacity, and building world-class organizations.
For entrepreneurs, brand builders, and visionaries, Arnault’s bookshelf is a roadmap to excellence, innovation, and enduring success.